Beyond Installs: Understanding In-App Events with Affise MMP

Traditionally, the success of a mobile app was often measured by the number of installations it amassed. However, the mobile landscape has undergone a profound transformation. It’s no longer sufficient to have users merely download your app; you want them to keep returning, engage with your app’s features, and ideally, become loyal customers.

In-app events are specific actions or sequences of actions performed by users within a mobile application. These actions can vary widely, from completing a game level to watching an ad or adding a product to the cart. They offer valuable insights into user behavior, preferences, and how users interact with your app. 

App developers keep a watchful eye on these activities, using them as valuable instruments to enhance the user experience, boost user engagement, assess performance, and identify patterns in user behavior.

Common examples of in-app events: 

• User registration: for apps that require users to create accounts, an in-app event could be the successful registration or the completion of a user profile. 
• Gaming milestones: in mobile games, in-app events might include completing a level, achieving a high score, or unlocking new content. 
• Watching content: in media and video streaming apps, in-app events might include watching a specific video, liking or sharing content, or following a particular channel. 
• Engaging with ads: in apps that incorporate advertising, interactions with ads such as ad views, ad clicks, or ad conversions can be considered in-app events.
• Completing a task: task-oriented apps may track events such as completing a to-do list item, setting a reminder, or achieving a fitness goal in a health and fitness app.